Halo Radius is proud to have been recognized among the top winners in the AWS Game On: Accelerate Demand challenge, earning 3rd place across North America alongside standout AWS partners such as Process Street, ConceptVines, Pronix, Innominds, Lyzr, and others.
The contest brought together AWS Advanced and Select Tier Partners to reimagine how campaigns, content, and automation can improve the entire customer experience across the AWS ecosystem.
The Challenge: Turning “Customer Obsession” into Measurable Partner Impact
AWS’s guiding principle, Customer Obsession, is more than a statement; it’s a standard. The Game On challenge asked partners to prove how their marketing and sales motion could bring that principle to life.
At Halo Radius, we approached the contest as a test of precision, alignment, and scalability, three things that define how we operate as an AWS Advanced Tier Services Partner. Our goal was to demonstrate that customer engagement can be engineered just as carefully as a production system.
The Approach: Treating Marketing as a Measurable System
We designed our campaign with AWS’s marketing architecture in mind, connecting automation, analytics, and storytelling into a single experience.
- Data-driven visibility: Every campaign step was observable and measurable, giving us real-time insight into engagement and conversion.
- Scalable content design: Assets were modular, reusable, and aligned with AWS messaging standards.
- Customer-centric orchestration: Outreach, education, and enablement were treated as a single pipeline, ensuring the journey felt cohesive from first touch to follow-up.
The result was a repeatable campaign model that AWS Partner Marketing teams could scale across regions and verticals, one built on the same reliability principles we bring to engineering projects.
The Recognition: A Shared Win with AWS
Halo Radius earned a Top 3 finish in the North America category of AWS Game On 2025, joining leading partners including:
Process Street, ConceptVines, Pronix Inc., Innominds, Lyzr, Predictif Solutions, NeenOpal, Cloudtech, Team IHA, Leapfrog Technology, Optiq, AgileRise, Cloud Life Consulting, Levio, Ingram Micro, and Aligned Technology Group.
For us, this recognition is validation that a structured, customer-first mindset resonates across AWS’s partner ecosystem and that the best marketing outcomes are engineered with the same precision as the systems behind them.
The Takeaway: Customer Obsession is a System
Customer experience isn’t a one-off campaign; it’s a repeatable system that scales when designed with discipline and data.
The AWS Game On program reminded us that engineering principles apply everywhere, from cloud infrastructure to customer journeys. When partners build campaigns the way we build systems, results are predictable, measurable, and scalable.
Precision. Partnership. Built right the first time.